Umbro Released the New Bumpy Sneakers with Reflective Logo Details
References: umbro & highsnobiety
Sportswear label Umbro took to South Korea to originally launch its Bumpy sneakers last year in March -- now the label dropped the silhouette in Europe as well. The sneakers sold out in a mere three days when they first hit markets and will have a wider spread to new regions this time around. The Bumpy sneakers are affordably priced at $140 USD a pair and it exudes a 90s design aesthetic with its chunky shape. The shoes feature an upper constructed from leather, suede and mesh materials. There are also muted Umbro branding details, reflective panels and a back pull loop.
The Bumpy sneakers sit atop of a chunky sole constructed from synthetic rubber materials and phylon. There are three colorways available -- black, multicolor and white. The sneakers are now available for purchase online at Umbro's UK website.
The Bumpy sneakers sit atop of a chunky sole constructed from synthetic rubber materials and phylon. There are three colorways available -- black, multicolor and white. The sneakers are now available for purchase online at Umbro's UK website.
Trend Themes
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Chunky Sneakers — The popularity of chunky sneakers is disrupting the fashion industry and creating opportunities for brands to release affordable, retro-inspired footwear.
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Affordable Sportswear — The demand for affordable sportswear, like Umbro's Bumpy sneakers priced at $140 USD, is driving innovation in the sportswear industry as brands seek to meet the needs of budget-conscious consumers.
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Retro Design Aesthetic — The resurgence of 90s design aesthetic, reflected in the chunky shape and reflective details of Umbro's Bumpy sneakers, presents opportunities for brands to tap into the nostalgic market.
Industry Implications
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Fashion — The fashion industry can find disruptive innovation opportunities by embracing the trend of chunky sneakers and incorporating retro design elements into their footwear collections.
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Sportswear — The sportswear industry can capitalize on the demand for affordable sportswear by offering budget-friendly options that still provide style and functionality.
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Retail/e-commerce — The retail/e-commerce industry can leverage the popularity of chunky sneakers by creating online platforms that offer a wide range of affordable, retro-inspired footwear options for consumers.
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