Grayscale Stoic Editorials

The Bullett Magazine 'Paris 24HR' Photoshoot Was Shot by Rad Hourani

The Bullett Magazine 'Paris 24HR' editorial was impressively photographed by Jordanian-born, Paris-based designer Rad Hourani. Artistic with its grayscale filter and slew of stoic stances, it is clear that Hourani wanted to accentuate the minimal and modern styles of the fashion line. In fact, the models look like architectural structures themselves against the Parisian backdrop.

Appearing in the current issue of the New York-based publication, the Bullett Magazine 'Paris 24HR' editorial showcases pieces from the Rad by Rad Hourani line on models of all ages. Timeless and genderless, Hourani talks about his architectural designs in an accompanying article, noting, "They come from no place, no time, no tradition, yet they could be home anywhere, anytime." Looking at the images he snapped, that is hard to deny.

Grayscale Fashion
Opportunity for fashion designers to incorporate grayscale filter in their collections and photography.
Ageless Modeling
Inclusion of models of all ages in fashion industry enables brands to cater to a larger audience.
Gender-neutral Fashion
Genderless clothing collections open up opportunities for designers to create more inclusive clothing.

Sectors Adopting This

Fashion
Fashion industry can use grayscale filters, ageless modeling & gender-neutral clothing to create disruptive fashion lines.
Photography
Incorporation of grayscale filter in photography can be a game-changer and provide opportunities for photographers to create high-fashion images.
Publishing
Fashion-focused publishers can emphasize on the importance of ageless modeling and gender-neutral fashion, promoting inclusivity.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 42%
Freshness 8%