The trend of brands extending their reach beyond anything related to their core business is beyond me. The latest example is this Bugatti toaster. The Bugatti Volo Toaster is a pretty normal toaster, with the option of adjustable browning, it has wide slots and a warming rack. At least this toaster has a motor, rather than a pop-up.
They could have been so creative...
Implications - People who are brand enthusiasts often love to see their favorite companies branching out to create limited-edition items that are not typical for the brand. The featured toaster that was designed by Bugatti is a good example of a car company that delved into the world of kitchen appliances. Although it may be risky, a business with a well-known brand already has a wide fan base, which enables it to create unusual items and still be well-received.
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