Nike's Air Max 97 Silhouette Now Features a Bubblegum Colorway
Ellen Smith — December 27, 2018 — Fashion
The holiday season isn't over yet, and Nike is proving this by releasing numerous footwear offerings that will ensure the gift-giving season will continue -- the most recent of which is a new bubblegum colorway on the brand's Air Max 97 silhouette.
This iconic silhouette has now been adorned with gorgeous hues that are reminiscent of a warmer season, helping the wearer to elevate any outfit, by adding a subtle pop of pink. The minimal aesthetic of these shoes is communicated through the subtlety in the design, which offers cream and white colors, to balance the brighter color.
The shoes retail online and in-store for $198 USD and are set to serve as an ideal addition to anyone's sneaker rotation.
This iconic silhouette has now been adorned with gorgeous hues that are reminiscent of a warmer season, helping the wearer to elevate any outfit, by adding a subtle pop of pink. The minimal aesthetic of these shoes is communicated through the subtlety in the design, which offers cream and white colors, to balance the brighter color.
The shoes retail online and in-store for $198 USD and are set to serve as an ideal addition to anyone's sneaker rotation.
Trend Themes
1. Bubblegum-themed Sneakers - Disruptive innovation opportunity: Explore the market potential for more footwear designs inspired by nostalgic or playful themes.
2. Colorful Silhouettes - Disruptive innovation opportunity: Develop bold and vibrant color schemes on popular shoe silhouettes to attract fashion-forward consumers.
3. Minimalistic Design - Disruptive innovation opportunity: Create sleek and understated shoe designs that offer a minimalistic aesthetic to cater to consumers who prefer simplicity.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Experiment with unconventional color palettes and themes to stand out in the competitive footwear industry.
2. Fashion - Disruptive innovation opportunity: Collaborate with fashion brands to create unique and eye-catching sneaker designs that appeal to style-conscious consumers.
3. Retail - Disruptive innovation opportunity: Incorporate limited edition releases and exclusive colorways to drive consumer excitement and boost sales in the retail industry.
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