Party-Ready Bluetooth Speakers

The Powerful BRAVEN 'BRV-XXL' Speaker Was Unveiled at CES 2016

Aimed at party goers and adventure-seekers, the BRAVEN 'BRV-XXL' is a heavy duty bluetooth speaker that allows users to bring their favorite music with them wherever they go. Not only is the futuristic speaker waterproof, but it is made from aircraft-grade aluminum and ABS, protecting it from falls, sand, dirt and dust.

The speaker's performance is also impressive, allowing for up to 14 hours of continuous playtime. The device is also equipped with one-touch connectivity and NFC, as well as buttons to adjust bass, treble and volume. Apart from its music-playing capabilities, the BRV-XXL's battery also serves as a charger for smartphones or tablets, and comes with a built-in beer opener on the carrying strap.

This new addition to the wide range of portable speakers on the market reinforces a growing consumer preference for mobility, convenience and multi-functionality.

Heavy-duty Bluetooth Speakers
There is an opportunity for companies to innovate upon heavy-duty portable speakers with waterproofing and durability features that can be used in various environments.
Multi-function Portable Speakers
There is a trend towards creating portable speakers that serve as both a music player and a charging station for other devices such as smartphones or tablets.
Outdoor-friendly Portable Speakers
There is a growing demand for portable speakers that are designed for outdoor use and can withstand harsh weather conditions and impacts.

Industries Being Reshaped

Consumer Electronics
Companies in the consumer electronics industry can create these types of products to meet the growing demand for portable, durable, and multi-functional speakers.
Outdoor/athletic Gear
Outdoor and athletic gear companies can add this product line to their existing offerings for adventure seekers and outdoor enthusiasts.
Music/entertainment
Music and entertainment companies can partner with consumer electronics companies to create branded portable speakers or incorporate this technology into their existing products.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 78%
Freshness 8%

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