The Bruce Lee website has started a campaign to create a Bruce Lee postage stamp for the upcoming year of the dragon (2012). The Bruce Lee postage stamp is designed to honor Lee's legacy as one of the most famous Chinese-Americans ever.
The Bruce Lee postage stamp pictured here is just a concept of what the possible stamp could look like. According to the website, the process of actually creating the stamp is a long and drawn-out one. Fans of Lee can assist in the process by writing letters or sending emails showing their support for the stamp. I have never been the biggest fan of Bruce Lee, but if Homer Simpson can get his own stamp, why can't the most influential martial artist of all time?
Key Themes Behind This Trend
- Commemorative Stamps
- The creation of commemorative stamps to honor famous figures, brands, or events presents a potential opportunity for disruptive innovation in the postage industry.
- Crowdsourced Campaigns
- The use of crowdsourcing and social media to garner support for the creation of commemorative stamps highlights a trend towards community-driven initiatives in the marketing industry.
- Celebrity Branding
- The use of celebrity branding in the creation of commemorative stamps reflects a wider trend towards leveraging the popularity and influence of celebrities to drive sales and engagement in multiple industries.
Where This Applies
- Postal Services
- The commemorative stamp trend presents a significant opportunity for postal services to attract new customers and generate revenue through the sale of unique and collectible stamps.
- Marketing
- Crowdsourced campaigns and celebrity branding in the creation of commemorative stamps highlight potential disruptive innovation opportunities for the marketing industry, particularly in the areas of community-driven initiatives and influencer marketing.
- Collectibles
- The commemorative stamp trend presents an exciting opportunity for the collectibles industry to expand its offerings and appeal to a broader audience by creating unique and highly sought-after stamps featuring popular figures and brands.
