The Brixton SS 2012 collection is a direct reflection of the Southern California lifestyle. The line features down-to-earth styles for both men and women, including skate-savvy apparel.
The lookbook is rich with chill ensembles and laid-back atmospheres. Every outfit seems effortless and comfortably cool. The SS 2012 line features premium clothing. From t-shirts to trousers, the articles boast traditional California style, with modern edge and superb fit. A myriad of toques, caps and hats are available in the coming line, any of which could be a staple piece.
Brixton is the result of a collaboration between three friends. The group are driven and inspired by a passion for music and culture. The relaxed, freewheeling lifestyle of the trio is manifested in the ultra-chill apparel.
What's Driving This Trend
- California Lifestyle Fashion
- Opportunity to create a line of laid-back and effortlessly cool clothing that reflects the Southern California lifestyle.
- Skate-savvy Apparel
- Opportunity to design skate-inspired clothing for both men and women.
- Premium Streetwear
- Opportunity to develop a line of premium clothing with a modern edge and superb fit.
Who This Affects Most
- Fashion
- Fashion industry can incorporate the California lifestyle into their designs and marketing strategies.
- Skateboarding
- Skateboarding industry can capitalize on the demand for skate-savvy apparel.
- Streetwear
- Streetwear industry can focus on creating high-quality and fashionable streetwear that appeals to a wide audience.
