The Brixton Fall 2010 line is perfect for the inner skateboarding hipster in many of us. This collection boasts some fierce fedoras, baggy beanies and badass bowler hats. All the while, each model looks effortless and cool as they work a nonchalant pose.
I'm loving the atmosphere of these photos, and since the label is based in Southern California, the models match the laid-back lifestyle out there perfectly. Nothing attracts people to a brand quite like skateboarding and music. Be sure to check out the gallery for more photos from the Brixton Fall 2010 collection.
Why This Trend Is Growing
- Skateboarding Fashion
- Disruptive innovation opportunity: Develop sustainable and eco-friendly skateboarding apparel and accessories.
- Laid-back Lifestyle Branding
- Disruptive innovation opportunity: Create a brand that combines comfort and style for the modern, laid-back consumer.
- Music-inspired Fashion
- Disruptive innovation opportunity: Integrate technology, such as sound-reactive clothing or customizable concert merchandise, into music-inspired fashion.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Utilize innovative materials and manufacturing techniques to create sustainable and stylish headwear.
- Skateboarding
- Disruptive innovation opportunity: Develop innovative skateboarding equipment and accessories that enhance performance and safety.
- Music
- Disruptive innovation opportunity: Create fashion and merchandise lines inspired by music genres and artists to cater to dedicated fan bases.
