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Karin Apollonia Mueller Snaps Breezy, Summery Shots

 - Jul 3, 2011
References: karinapolloniamueller & booooooom
Even in winter, gazing upon these summery snapshots by Karin Apollonia Mueller will make you warm.

Karin Apollonia Mueller is a photographer praised for her oh-so-natural shots. She avoids strictly shooting portraits, and instead focuses on producing a mixture of environmental and human-themed photos. She likes to emphasize on the contrast between the small size of humans versus the endless environment surrounding them.

Mueller takes a very natural approach when shooting: her subjects aren't posing, and the colors and composition are simple. These cool photos are like a breezy summer's day.

Implications - Society is saturated with images in advertising, to which consumers have gradually become desensitized. They now seek images that are natural and emotive rather than over-edited, as they are more truthful in their representation. Companies can evoke their identity to potential demographics by incorporating minimalistic graphics into their marketing campaigns.