Using Online Contests to Ensure Consumers Watch Advertisements

 - May 29, 2007
References: bpsweeps
Today BrandPort Sweepstakes officially launched their beta test program "Watch. Answer. Win." What is it? It's a new way for advertisers to reach their intended audiences by having them watch videos while at the same time ensuring the viewing public is actually actively watching those advertisements. How? By asking the viewer an on-screen question pertaining to the video's content once the video is viewed. What's in it for viewers? Prizes such as the latest electronics, gift cards, etc. Now with BrandPort, the advertisements are the feature for the consumer thus ensuring that the ads are getting viewed by the intended audience. Sounds promising for users if the company delivers on the prizes.