Make Time Wellness is expanding women’s brain health supplements by positioning cognitive support as an everyday component of female wellness. Founded by Emma Heming Willis, the brand offers products targeting areas such as cognitive function, mood, and brain resilience. Its latest expansion brings Make Time for NAD+ & Rhodiola and Brain, Body & Beauty 14-Day Stick Packs to Meijer stores beginning October 1, while a QVC appearance will combine product exposure with education about women’s brain health.
For Make Time Wellness, combining educational programming with wider retail distribution can help introduce brain-focused supplements to consumers who may typically shop for broader wellness needs. The Meijer expansion builds on an earlier Target launch, giving the company another mainstream channel for customer acquisition. Meanwhile, QVC provides an opportunity to explain the science and positioning behind the products, helping the brand build awareness while differentiating itself through its women-specific focus.
Image Credit: Make Time Wellness
What's Driving This Trend
- Women-centric Cognitive Care
- Female-focused brain supplements are reframing cognitive health as a daily wellness category with room for specialized formulations tied to life stage, mood, and resilience.
- Retail Wellness Education
- Mainstream store expansion paired with televised product education creates space for supplement brands to blend discovery, credibility, and consumer guidance at scale.
- Functional Stick Packs
- Portable supplement formats are turning complex wellness routines into convenient daily rituals that support trial, adherence, and lifestyle-based positioning.
Who This Affects Most
- Nutritional Supplements
- Personalized cognitive and mood-support products are expanding the supplement market beyond general health into gender-specific, benefit-led formulations.
- Mass Retail
- Large retailers are becoming key access points for emerging wellness brands that need everyday visibility alongside established health and beauty categories.
- Health Media Commerce
- Shoppable education through platforms like QVC is creating a hybrid channel where scientific storytelling and product sales reinforce consumer trust.
