Model Emilia Vucinic fronts Abury's Spring 2016 ad campaign, a collection of botanical collages that are created by photographer Suzana Holtgrave. Holtgrave captures her muse in a series of vibrant portraits that blend Abury's striking and eccentric apparel with detailed floral motifs.
The result is a series of botanical collages that are both surreal and imaginative. This colorful advertorial boasts wardrobe styling by the LNFA Berlin team and beauty looks by hair and makeup expert Melanie Schoene.
The Blossom Management beauty artist experiments with bright MAC Cosmetics makeup and opts for an edgy, short hairstyle that is made feminine with curls, volume and sculptural waves. In addition to its fashion-forward aesthetic, this campaign is also subtly nostalgic in its overall look and feel, drawing in viewers with creative and conceptual imagery.
Why This Trend Is Growing
- Botanical Collage Marketing
- Businesses can explore creating surreal and imaginative botanical collages to promote their products or services.
- Nostalgic Ad Campaigns
- Brands can use nostalgia in their advertising to create a connection with viewers.
- Fashion-forward Beauty Looks
- There is an opportunity for beauty brands to experiment with edgy, feminine aesthetics in their makeup and hairstyling techniques.
Industries Being Reshaped
- Fashion
- Fashion companies can explore using botanical collages in their marketing campaigns to showcase their clothing in creative ways.
- Beauty
- Beauty companies can use the edgy, feminine beauty looks from the campaign as inspiration for new makeup and hairstyling techniques.
- Marketing
- Marketers can tap into the power of nostalgia to create memorable campaigns that connect with viewers on an emotional level.
