Rather than heavily emphasizing the ingredients in its products, Born Free Pet Food uses bold imagery to capture the attention of consumers.
The pet food products come in a variety of flavors and each is decorated with imagery that is associated with being free in nature. Ingredients include combinations of salmon, trout, chicken, turkey liver, beef, lamb, pork liver and duck -- ensuring that people's dogs are able to consume the protein they require in order to remain healthy. The imagery on the branding comes in the form of expansive nature scenes with silhouettes of wolves and dogs and metallic colors that make up the skies in the packaging.
Born Free Pet Food would make for an excellent food item for larger dogs.