Jordan Brand is debuting a new Air Jordan 1 Low ‘Bordeaux’ colorway ahead of fall. The upcoming colorway joins the list of previous ‘Bordeaux’ releases from the sneaker giant, including an Air Jordan 1 High and an older Nike Dunk Low silhouette. This release is a follow-up to the Air Jordan 1 High OG silhouette that was first revealed in 2021 and follows a color scheme of ‘Bordeaux,’ ‘White,’ and ‘Metallic Silver.’
The low-cut sneaker uses white leather uppers and contrasting overlays dipped in shades of ‘Bordeaux.’ The laces, outsole, and lining also incorporate the burgundy shade, while the signature Swoosh is coated in a cool gray shade. Additionally, the tongue, outsole, and toebox come in white, while the branding elements are all decorated in ‘Metallic Silver.’ The Air Jordan 1 Low ‘Bordeaux’ releases sometime in Fall 2022.
Image Credit: Nike
What's Driving This Trend
- Bordeaux Sneakers
- Create a line of sneakers inspired by Fall colors to capitalize on seasonal trends.
- Low-cut Sneakers
- Design a series of low-cut, minimalist sneakers as an alternative to high-tops.
- Colorblock Sneakers
- Incorporate bold contrasting colorways into sneakers to create unique looks.
Who This Affects Most
- Fashion Industry
- Introduce new colorways for traditional designs for increased consumer interest.
- Sportswear Industry
- Develop more minimalist sneakers for athletes looking to maintain performance without sacrificing style.
- Retail Industry
- Increase sales by incorporating limited-edition colorways to drive hype and exclusivity around products.
