Bright "Grown-Up" Fashions

Bon Magazine Spring Summer 2011 Shows Young Models in Adult Clothes

When wardrobe options seem to escape you, why not try looking through your parent’s wardrobes for inspiration? The models in the Bon Magazine Spring Summer 2011 issue look as if they’ve done just that -- searched through the vintage finds of an elder's closet.

UK photographer Ben Weller captures adolescent models Agnes Karlsson, Linnea Regnander, Jesper Larsson and Kristian Akergren in a series of grown-up photographs for the Bon Magazine Spring Summer 2011 issue. Fashion director Marcus Soder styled the models in subtly oversized attire, giving the vibe that the kids are home for the summer and asking to be treated as adults. Blazers, turtlenecks and cable knit sweaters appear very mature for these young but stern-faced models.

The Bon Magazine Spring Summer 2011 issue highlights bold colours and refreshing options for this season's pattern-free fabrics.

Vintage-inspired Fashion
Opportunity for retailers to create lines of clothing that feature vintage-inspired designs and styles for a younger demographic.
Adolescent Modeling
Opportunity to develop agencies or platforms specifically for adolescent models looking to work in the fashion industry.
Pattern-free Fabrics
Opportunity to introduce a line of clothing with pattern-free fabrics that emphasize bold colors and refreshing options for the summer season.

Who This Affects Most

Fashion Retail
Disruptive opportunity for fashion retailers to tap into the demand for vintage-inspired fashion and create new lines specifically for younger customers.
Modeling Agencies
Opportunity for modeling agencies to specialize in adolescent models and provide them with unique opportunities in the fashion industry.
Textile Manufacturing
Opportunity for textile manufacturers to develop and market pattern-free fabrics that appeal to the fashion industry's demand for bold colors and refreshing options.
SCORE
4.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 57%
Freshness 8%

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