Midorikawa – a contemporary fashion label that is based in Japan, is launching a bold menswear collection for the Spring/Summer 2020 season that openly challenges the conventions of the category. The color palette is predominantly beige, black, and even pink. In addition, Midorikawa also includes some playful patterns – from floral motifs to polka dots.
The bold menswear collection is said to have a “unique expression” and its true – from the beige hip-length lightweight outerwear that is complete with pockets and a massive hole in the back to playful and tailored polka dot pants.
In addition, the Spring/Summer 2020 bold menswear collection by Midorikawa is completed with a collaboration with Shin Murayama’s TWONESS NY project.
Image Credit: Mitsuo Okamoto/ Midorikawa
What Makes This Trend Stand Out
- Bold Menswear Collections
- Disruptive innovation opportunities exist in creating bold and unconventional menswear collections that challenge traditional fashion norms.
- Unique Expressions
- There is potential for disruptive innovation in developing fashion collections with unique expressions that push boundaries and defy conventions.
- Playful Patterns
- Disruptive innovation opportunities exist in incorporating playful patterns, such as floral motifs and polka dots, into menswear collections to create bold and eye-catching designs.
Sectors Adopting This
- Fashion
- The fashion industry has room for disruptive innovation in the creation of bold menswear collections that challenge traditional norms and offer unique expressions.
- Apparel
- The apparel industry can explore disruptive innovation by incorporating playful patterns and unconventional design elements into their menswear collections.
- Textile
- The textile industry has the opportunity to embrace disruptive innovation by producing unique fabrics and materials that enable the creation of bold and boundary-pushing menswear collections.
