Reebok introduces a new design update that adorns its Question Mid sneaker model, unveiling the Blue Toe iteration of the basketball shoe. This year marks 25 years since the release of the original shoe and it celebrates the special milestone as the shoe is made from tumbled leather materials at the base in white color.
The upper is then detailed with a blue pearlized leather toe box section, which gives it its signature look. Additional details include the ghillie lacing system, white laces, branding details, and embroidered Vector logos on top. More branding sees the Q logo in white at the heel section before being rounded out by the retro packaging, the clear blue outsole, and custom Iverson sock lining.
Image Credit: Reebok
What's Driving This Trend
- Retro Sneakers
- Opportunity to create new variations of retro sneakers which celebrate milestones and take inspiration from vintage designs
- Special Editions
- Opportunity to release limited edition versions of classic sneakers with unique and updated styles
- Personalized Packaging
- Opportunity to create personalized packaging that complements the design of the sneaker and adds an element of exclusivity
Who This Affects Most
- Fashion
- Opportunity for fashion brands to venture into the sneaker industry and create trendy and visually appealing designs which resonate with consumers
- E-commerce
- Opportunity for e-commerce brands to personalize packaging and offer exclusive online releases of special edition sneakers
- Sportswear
- Opportunity for sportswear brands to take inspiration from vintage designs and bring back classic sneakers that are popular with consumers
