Why not spice up your jeans with Blue Jean Candy? The concept is to adorn your jeans with jewels, thus providing another way to express your individuality. People are continually looking for new ways to customize their look, and jeans have become such a common fashion staple, so the idea of adding accessories to jeans seems to be a great fit.
The jean accessories include studs, jewels, stones and charms. Unique!
Implications - Customers are becoming increasingly interested in methods of customization and individualization as a method of interactiveness with a business. Since so many new products are constantly being developed and released, consumers value products that are specific and unique.