Mary Coble's 'Blood Script' was a live performance artwork presented at the PULSE Art Fair at Pier 40 in New York City. The piece involved the tattooing of 75 insults, without the use of ink.
Using a decorative type face, 'Blood Script' attempts to create "a dichotomy between the beautiful visual form of the words and the ugly meanings they convey semantically," according to the Brooklyn Museum.
Implications - An effective way for a business to garner the attention of consumers is through the use of shockvertising. Consumers are likely to take notice in products that evoke emotion or provide various stirring or moving experiences. Businesses will be likely to stand out in the minds of consumers with the use of unusual marketing techniques.
Self-Mutilation Performance Art
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