Fabricated Snow Adventure Photography

Blizzard Portraits by Joey Lawrence Depicts Harsh Weather

With polar vortex after polar vortex this winter season, the images in the Blizzard Portraits series could have easily been captured in a real snow storm. Instead, they were fabricated in studio to great effect. Dark, dramatic and full of suspenseful adventure, the Blizzard Portraits nevertheless look as though they were shot in a real harsh weather conditions. Yet there is a cinematic quality that does give each still a staged aesthetic.

The Blizzard Portraits were shot by Joey Lawrence, a Canadian photographer based in Brooklyn, New York. Using a snow machine and a cloudy grey backdrop, the images look real enough. Starring three different models, each one appears to be handling the bad weather in their own way, albeit they are all clad in warm hooded parkas with fur trimming.

Fabricated Snow Photography
Opportunities for creating hyper-realistic snow-based art in various industries.
Extreme Weather Simulations
Technologies that can artificially recreate harsh weather conditions, for filmmaking, travel experiences, and survival training.
Artistic Staging for Outdoor Adventure
Opportunities for creative staging of outdoor adventures utilizing various techniques and mediums.

Who This Affects Most

Photography
Incorporating hyper-realistic fabricated snow scenes into photography for clients such as outdoor brands and travel companies.
Film and Television
Using artificial weather technologies to create realistic outdoor scenes for movies and TV shows.
Outdoor Recreation
Incorporating creative outdoor adventure staging techniques to enhance customer experiences for recreation businesses such as hiking and skiing tours.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 38%
Freshness 8%