Playing on the heartstrings of anyone who has a love of sport and teamwork, the 'Blake and Drain' commercial for the Jordan Super.Fly 2 sneaker features professional basketball player Blake Griffin along with the unlikely two-guard D'arryl Drain.
Skeptical at first, the team lets the goggle-wearing nerd in on the game, even though his shots never quite make it into the net. Quickly, they realize that whenever he shoots, Griffin is in the perfect position to snatch the ball mid-air and dunk it into the net, a team effort that makes the duo unstoppable. All the while, Drain thinks its all due to his natural-born talents.
Hilarious and heartwarming, the 'Blake and Drain' commercial captures the feel-good nature of a pickup game.
What's Driving This Trend
- Nerdvertising Marketing
- Opportunities to appeal to niche markets through commercials featuring unlikely protagonists, such as a goggle-wearing nerd in a basketball commercial.
- Heartwarming Sports Campaigns
- Creating emotional connections with customers through uplifting and humorous sports-related advertisements.
- Collaborative Teamwork Branding
- Highlighting the benefits of collaboration and teamwork in branding materials and messaging.
Who This Affects Most
- Sporting Goods
- Innovative campaigns showcasing sports equipment while portraying teamwork in a fun and inspiring light.
- Athletic Footwear
- Disruptive marketing campaigns featuring relatable and unexpected figures, such as nerds or underdogs, to promote athletic footwear.
- Advertising & Marketing
- Opportunities for advertising agencies to create impactful and memorable sports campaigns that appeal to a broad audience.
