Although leggings seem to be giving way to jeggings, the Black Milk SS11 collection shows that they are still alive and kicking. Their crazy use of different prints and materials will surely have hipsters clamoring up to get their hands on these tights.
From all-over fonts to mini skulls, the Black Milk SS11 collection has visited just about every industry and lifestyle for inspiration. The collection also features equally form-fitting bodysuits, which will have you hitting the gym in no time.
Key Themes Behind This Trend
- Printed Leggings
- Disruptive innovation opportunity: Develop customizable printed leggings that allow customers to create their own unique designs.
- Material Experimentation
- Disruptive innovation opportunity: Explore the use of unconventional materials for leggings, such as sustainable, eco-friendly fabrics.
- Bodysuit Fitness Fashion
- Disruptive innovation opportunity: Create innovative bodysuits that integrate fitness tracking technology to enhance workout performance.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce sustainable manufacturing practices in the fashion industry to reduce environmental impact.
- Fitness
- Disruptive innovation opportunity: Develop smart activewear that monitors biometric data and provides personalized fitness recommendations.
- Graphic Design
- Disruptive innovation opportunity: Combine graphic design with textiles to create interactive and visually engaging clothing designs.
