Jordan Brand introduces a new iteration of the Air Jordan 1 Element GORE-TEX sneaker model with the updated weatherized looks and a Black Grey colorway palette. The new shoes kick off with a deep green base foundation of Gore-Tex materials around the toe box and the quarter sections.
Soft black hues continue at the leather overlays finished around the mudguards and the eye stays. The heel and ankle collars are finished in the Particle Grey hue stitched on top for a layered look. The branded Swooshes on the lateral sides of the shoe are reflective, made possible due to the 3M materials. The lateral side of the shoe is detailed with Chili Red continuing at the tongue section.
Image Credit: Nike
Key Themes Behind This Trend
- Weatherized Sneakers
- Opportunity for shoe companies to introduce sustainable and weather-resistant materials for sneakers.
- Reflective Sneakers
- Opportunity for shoe companies to incorporate reflective materials into sneakers for safety purposes.
- Layered Design Sneakers
- Opportunity for shoe companies to create unique designs with layered materials for sneakers.
Where This Applies
- Athletic Footwear
- Trend of weatherized, reflective, and layered design sneakers can disrupt the athletic footwear industry.
- Outdoor Gear
- Trend of weatherized sneakers can disrupt the outdoor gear industry by introducing more sustainable and weather-resistant materials.
- Fashion Industry
- Trend of layered design and reflective sneakers can disrupt the fashion industry by incorporating unique designs and safety features into footwear.
