A Ma Maniére continues to grow its ongoing partnership alongside Jordan Brand with the latest black colorway to join the roster adorning the Air Jordan 12 sneaker model. The shoe is designed with special hangtags, co-branded details throughout, and packaged in a special design.
The collaborative shoe is made from nubuck materials across the upper and it is detailed with stitching accents. It is overlayed with burgundy hues throughout to add some tonal contrast. Additional details include the badges over the tongue, the printed insoles as a branding touch, and the matching waxed laces over the forefoot. It is rounded out by the Air Jordan 12 sole unit foundation -- it is now available to shop online at A Ma Maniére and Nike SNKRS.
Image Credit: Private Selection
Why This Trend Is Growing
- Dark Tonal Lifestyle Footwear
- The rise of dark tonal footwear as a unique and understated style option in the fashion industry.
- Collaborative Sneaker Releases
- The trend of collaborations between influential brands in the sneaker industry to create unique and limited-edition products.
- Emphasis on Packaging and Branding
- A focus on unique and creative packaging and branding in the fashion industry to enhance the consumer purchasing experience.
Industries Being Reshaped
- Fashion Retail
- Opportunities for fashion retailers to increase sales and customer engagement through collaborative sneaker releases and unique packaging and branding.
- Sneaker Industry
- Opportunities for sneaker brands to expand their product offerings through collaborations with other influential brands in the industry.
- E-commerce
- Opportunities for e-commerce platforms to capitalize on the trend of collaborative sneaker releases by partnering with influential brands to exclusively release limited-edition products.
