Nike SB introduces another tonal iteration of the signature Dunk Low sneaker models for the season with the black and gum colorway to join its roster. The shoes prepare to join the Fall/Winter 2022 season and feature a minimal look that is made from the traditional smooth leather over the upper.
It continues with soft suede in a faded black over the toe box, heels, and side panels. Grey touches are accented throughout the shoe along the interior lining and laces over the forefoot. Branding accents are done in a contrasting hue in the form of white finishes, with the same hue making up the midsoles -- it all sits on top of stacked gum outsoles.
Image Credit: Nike
What Makes This Trend Stand Out
- Tonal Sneaker Fashion
- Opportunity for disruptive innovation in creating tonal iterations of classic sneaker models with minimalistic designs for fashion-forward consumers.
- Minimalistic Footwear Design
- Opportunity for disruptive innovation in creating footwear options with smooth leather and suede materials in neutral colorways that blend comfort, functionality, and style.
- Contrasting Branding Accents
- Opportunity for disruptive innovation in adding contrasting branding accents to create unique and standout designs on sleek, minimalist footwear options.
Sectors Adopting This
- Fashion & Apparel
- The fashion and apparel industry can take advantage of this trend to create new collections of tonal and minimalist sneakers for consumers looking for style and comfort.
- Footwear Manufacturing
- Footwear manufacturing companies can leverage the trend to create more minimalistic sneaker designs and introduce unique branding accents to disrupt the market and increase sales.
- Athletic Footwear
- Athletic footwear companies can incorporate tonalism and minimalist shoe designs with gum soles to deliver stylish and comfortable sneakers that meet the needs of fitness enthusiasts and athletes.
