Squared Collectible Timepiece Designs

Swatch Offers a New Structural Bioceramic What If? Watch

Timepiece expert Swatch launches a new Square Bioceramic What If? collection to explore new structural routes. The brand was first founded 40 years ago and the founders were faced with the decision of creating square or round watch cases, landing on round faces ultimately. Now, it dives into a new possibility with four Bioceramic What If? watches that are a part of the brand's 40th-year anniversary celebration.

In terms of the design, it retains most of the classic elements including the 33mm by 33mm case that is constructed from the brand's Bioceramic material. It is accompanied by a matching crown and buckles along with a bio-sourced strap and retro battery. Retro branding details also adorn the new collection to round it all out.

Image Credit: Swatch

Squared Collectible Timepiece Designs
Swatch launches a new Square Bioceramic What If? collection to explore new structural routes.
New Structural Bioceramic What If? Watches
Swatch introduces four Bioceramic What If? watches as part of its 40th-year anniversary celebration.
Retro Branded Square Timepieces
Swatch incorporates retro branding details into its new Square Bioceramic collection.

Sectors Adopting This

Watch Manufacturing
The new Swatch Square Bioceramic What If? collection presents disruptive innovation opportunities for watch manufacturers.
Fashion Accessories
The launch of the new Square Bioceramic What If? watches by Swatch opens up potential disruptive innovation in the fashion accessories industry.
Material Science
The use of Bioceramic material in Swatch's Square Bioceramic What If? collection creates disruptive innovation possibilities in the field of material science.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 30%
Freshness 19%