Boisterously Coordinated Male Fashion

Billionaire Boys Club Spring 2013 Collection Paired Patterns

The Billionaire Boys Club Spring 2013 collection plays around with unusual pattern and color combinations. The brand has been created by Pharrell Williams and mirrors the artist’s sense of style to a tee -- pun intended.

The interesting part of this year’s collection is the attention that has been given to hazed fading color combinations as well as the matching outfit patterns.

The pink trouser and dress shirt outfit fades from hot pink at the seam of the pants to cotton candy pink at the collar of the shirt. The collection also includes a noticeable amount of matching outfits, which was known to be out of fashion for quite some time now.

Will Pharell be bringing back the old school green pant, green shirt fashion? Only time will tell.

Unusual Color Combinations
Opportunity to innovate by experimenting with unexpected combinations of colors in fashion.
Matching Outfit Patterns
Potential for disrupting the fashion industry by reintroducing the concept of matching patterns in outfits.
Hazefading Color Combinations
Disruptive potential in creating unique fading color combinations in clothing designs.

Sectors Adopting This

Fashion
Innovative fashion design concepts can be explored within the industry.
Apparel
Opportunity for disruptive ideas in creating apparel with unique color combinations and patterns.
Textiles
Potential for disruptive innovation in textile designs by incorporating hazed fading color combinations.
SCORE
4.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 52%
Freshness 8%

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