The Billabong Sony VAIO features a beach-inspired lid with dripping paint in lime green, sea blue and black. The first collaboration between Sony and surf company Billabong comes from a conscious decision by Sony to focus on marketing to youth.
Despite its cool-factor, it's still highly functional with a 256GB hard drive, a 10.1 LED widescreen display, 1GB of RAM, Windows 7 and a single core 1.83GHz processor.
Implications - Youth consumers are attracted to the carefree lifestyle of the West coast and other surf areas. These consumers aspire for non-traditional lifestyle choices that differ diametrically from those of their parents. Companies that take this mentality into account will be posed for success.