Herman Yung and his friends didn't let mass media frenzy and life-threatening warnings scare them from capturing this incredible 'Biking in Hurricane Irene' video. To experience what a tropical storm really feels like, the five friends went out on a bike ride through the city of New York everywhere from Times Square to Chinatown. The normally claustrophobic tourist spots are noticeably deserted throughout the video, making clear the Irene had won.
Though Sunday's hurricane was not as dramatic as predicted, this mind-blowing video footage is a risk-filled project that is nothing short of admirable. Beginning with a bike ride in a light afternoon drizzle, the footage moves through the motions of the storm, showing the pick up of high winds and torrential downpour is it continues.
Implications - In the wake of the many natural disasters that have occurred as of late, the media and its consumers are easily swept up into a cycle of fear and dramatic responses at the prospect of yet another devastation.
Why This Trend Is Growing
- Extreme Weather Videos
- Creating new and daring video content in the face of natural disasters presents an opportunity for adventure seekers and storytellers alike.
- Alternative Tourism
- Exploring areas affected by extreme weather can cater to adventure-seeking tourists looking for unique experiences and new perspectives.
- Disruptive Media Coverage
- Challenging traditional media coverage of natural disasters can allow for new, authentic perspectives to be shown in the wake of catastrophic events.
Industries Being Reshaped
- Tourism
- Extreme weather events can provide a unique opportunity for the tourism industry to offer alternative and adventure-based products and services.
- Media
- New forms of media can capture and disseminate data, visual content and information sources of the impact of natural disasters in an authentic and engaging manner.
- Outdoor Gear
- Adventure-based gear companies can create products specifically catered to those looking to engage with extreme weather events safely and comfortably.
