Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Hick Towns Getting Hip

Small Towns Adopting Lofts, Chic Bars, Hip Cafes

— October 31, 2007 — Lifestyle
Small towns across the US are adopting some of the big trends that have been in full force in cities throughout the nation. On a recent trip to rural Iowa I was surprised to be met with trendy cafes, sleek wine bars, exquisitely refurbished loft style apartments, and more wineries than one would ever expect from a state most famous for growing corn.

While many of the local wineries have yet to perfect their wines, the same can not be said for the contemporary wine bars dotting this corn studded landscape. With excellent selections and knowledgeable sommeliers, many of these wine bars could be situated in any major city.

In one small town of about 10,000 inhabitants, the once withering downtown, now has several cafes serving surprisingly good coffees, deserts, and sandwiches with some of the most delicious home baked bread this trend hunter has ever set his teeth into. Walking back to my car after an entirely satisfying lunch, I spotted a sign for an open house in an historic building above an old bank. The converted condo had gorgeous turn of the century woodwork complemented by stylish granite counter-tops, stainless steel appliances, and boundless amounts of pure sunlight.

These apartments, cafes, wine bars, and wineries are attracting the young people who are staying behind in these small towns, exploring the opportunities that can be had by the savvy entrepreneur living in a hamlet, but wanting the style and luxury of the big city.