Continuing with the ever-so-popular denim trend, ‘Big Country’ inside Elle US May 2010 does it right. Shot by photographer Yelena Yemchuk, the shoot takes place on the beautiful countryside at sunset and features a variety of denim looks.
American model Angela Lindvall pulls off a laid back attitude in looks from Stella McCartney, J Brand and Calvin Klein styled by Samira Nasr. My personal favorite look inside 'Big Country' are the throwback denim overalls with nothing underneath.
Key Themes Behind This Trend
- Retro Denim
- Disruptive innovation opportunity: Develop new technologies to recycle denim fabric and reduce environmental impact.
- Oversized Overalls
- Disruptive innovation opportunity: Combine comfortable and durable fabrics with high tech sensors and internet capabilities to develop smart workwear.
- Vintage Fashion
- Disruptive innovation opportunity: Use 3D printing to create customizable and sustainable vintage-inspired fashion lines.
Where This Applies
- Textile Recycling
- Disruptive innovation opportunity: Develop automated systems for denim sorting, shredding and re-purposing to produce new fashion items.
- Smart Workwear
- Disruptive innovation opportunity: Introduce smart overalls for work and safety environments that have internet capabilities, tracking systems and device charging functionalities.
- 3D Printing & Fashion
- Disruptive innovation opportunity: Create personalized and on-demand fashion products using 3D printing technology and eco-friendly materials.
