Nike introduces the newest tonal iteration of the signature Dunk High sneaker model with the Bicoastal colorway palette for the fall season. The shoe is detailed with hues of the Bicoastal green along with Pure Platnium white to add some light contrast.
It has a high-cut silhouette and is made entirely from leather materials throughout the dual tonal shoe. The laces, rubber outsole unit, and the Swoosh emblem on the lateral side of the shoe are marked with the aforementioned green color. The rest of the shoe rests on the white hue for a stark color-blocking paneled look. It is set to launch later this year for the Fall season online at Nike and select retailers.
Image Credit: Nike
Why This Trend Is Growing
- Bicoastal-themed Sneakers
- Opportunity to disrupt the shoe industry by launching more regionally inspired sneaker designs.
- Tonal Color Iterations
- Opportunity for companies to invest in creating more color options for their existing shoe designs.
- High-cut Sneakers
- Opportunity to promote the comeback of high-cut sneakers and cater to a specific target market interested in this style.
Industries Being Reshaped
- Fashion Retail
- Retailers can capitalize on the rise of sneaker culture and offer more unique and fashion-forward shoe options.
- Leather Manufacturing
- Opportunity to innovate in the way leather is used for creating shoes and how it can be made more sustainable for long-term production.
- Sporting Goods
- Companies can tap into the sneaker trend by expanding their product lines to include more fashionable sneaker options for consumers.
