Some people would agree that writing things down with pen and paper means a lot more than simply typing it up and printing it out; these BIC ads certainly agree with this notion wholeheartedly.
The BIC ads were created by the advertising school School of Visual Concepts in Seattle and feature a series of different BIC users. Each ad shows a message written in type and then the hand written version. The hand written version naturally shows a lot more personality and creativity, resulting in an endearing campaign that captures your attention with its simple sincerity.
Consumers look for designs they can relate to personally. Companies could create their campaigns with the purpose of emotionally connecting to their audience in order to create more effective advertisements. Check out the BIC ads for a reminder of how powerful the written word can be.
Endearing Handwritten Campaigns
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