Some people would agree that writing things down with pen and paper means a lot more than simply typing it up and printing it out; these BIC ads certainly agree with this notion wholeheartedly.
The BIC ads were created by the advertising school School of Visual Concepts in Seattle and feature a series of different BIC users. Each ad shows a message written in type and then the hand written version. The hand written version naturally shows a lot more personality and creativity, resulting in an endearing campaign that captures your attention with its simple sincerity.
Consumers look for designs they can relate to personally. Companies could create their campaigns with the purpose of emotionally connecting to their audience in order to create more effective advertisements. Check out the BIC ads for a reminder of how powerful the written word can be.
What's Driving This Trend
- Emotional Connection in Advertising
- Creating campaigns that emotionally connect with the audience can result in more effective advertisements.
- Handwritten Personalization
- Utilizing handwritten elements in advertising can add personality and creativity, capturing attention and creating an endearing campaign.
- Power of the Written Word
- Highlighting the impact and importance of handwritten messages can remind consumers of the value of pen and paper in a digital age.
Who This Affects Most
- Advertising and Marketing
- The advertising industry can leverage emotional connection and handwritten personalization to create impactful campaigns.
- Stationery and Office Supplies
- The stationery industry can highlight the power of the written word to promote the value and relevance of pen and paper.
- Education and Learning
- The education industry can explore the benefits of handwriting in promoting creativity and personal expression in learning environments.
