Since its inception in 1930, the iconic character has always been a staple in popular culture and now Joyrich continues to uphold her legacy by creating a Betty Boop collection.
The clothing brand gave viewers a sneak peak at the Project MVMNT in Las Vegas. The cartoon character, created by Max Fleischer, garnered critical acclaim particularly because she was one of the first cartoons to have a sex appeal. While she has a childish demeanor and was made for a younger demographic, she still manages to appeal to adults because of her formfitting dress, long lash and curves. The Betty Boop collection has an array of stylish garments with her famous face plastered on it for both men and women.