Berthold Rothas takes to the streets of New York City in a captivating editorial for The Fashionisto. Tanya Kechichian gets behind the lens for the photoset, which follows the model through the urban landscape, posing as a lonesome tourist, street dweller and even perhaps a runaway.
The editorial features athletic and urban gear from the likes of Y-3, Surface to Air, and Heutchy. Stylist Toyo Tsuchiya outfits Berthold in handsome ensembles of solid colors and layers, finding the perfect mix between fashionable and practical for the coming spring season. Proving that a leather coat is the perfect finish to any outfit, Berthold looks effortlessly cool as he explores the urban decor in a Surface to Air x Justice jacket.
The busy streets of NYC are arguably some of the best places in the world to find fashion inspiration, and as these Bertold Rothas photos show, they also serve as a great backdrop for editorials.
What Makes This Trend Stand Out
- Urban Exploration
- Disruptive innovation opportunity: Develop new technologies or apps that enhance the urban exploration experience, such as interactive maps or AR navigation.
- Fashion Editorial
- Disruptive innovation opportunity: Integrate virtual reality or augmented reality technology into fashion editorials to create immersive and interactive experiences for readers.
- Athleisure Fashion
- Disruptive innovation opportunity: Create sustainable and eco-friendly athleisure clothing lines to meet the growing demand for environmentally conscious fashion choices.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Introduce AI-powered fashion styling tools that use machine learning algorithms to recommend personalized outfits for customers.
- Photography
- Disruptive innovation opportunity: Develop AI-powered cameras that can automatically capture and edit professional-quality photos, reducing the need for manual editing and post-production work.
- Tourism
- Disruptive innovation opportunity: Implement virtual reality experiences in tourism destinations to provide immersive and interactive virtual tours, attracting a wider audience and increasing engagement.
