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Two-Faced Fashion

The Bernhard Willhelm Autumn/Winter 2012 Collection Presents Wild Hairstyles

The Bernhard Willhelm Autumn/Winter 2012 Collection premiered during the 2012 Paris fashion week and took the runway with force. These models looked like something out of a circus with their faces half painted and their hair molded into strange angled shapes.

All of the models had their faces half painted, exuding a split-personality feel. One is even completely made up like a circus clown with a half-painted Bozo face and a big red nose; however, her clothing looks like a ragged jumpsuit of a striped prisoner that happened to walk through a car wash of color.

The Bernhard Willhelm Autumn/Winter 2012 Collection dares to be different and turns the runway into a wild circus ring.
Trend Themes
1. Half-painted Faces - Opportunity for cosmetic companies to create makeup products specifically designed for half-painted face looks.
2. Angled Hairstyles - Potential for hair salons to offer avant-garde hairstyles with unique angles and shapes.
3. Circus-inspired Fashion - Fashion designers can explore circus-inspired themes to create bold and unconventional clothing collections.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity for cosmetic companies to cater to the demand for half-painted face makeup products.
2. Hairdressing - Hair salons can embrace the trend of angled hairstyles and offer cutting-edge hairstyling services to customers.
3. Fashion - Fashion industry professionals can tap into the circus-inspired fashion trend and design unique and daring clothing collections.
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