Opening Ceremony's Berkeley Leather Slides Boast a Casual Aesthetic
Ellen Smith — April 3, 2018 — Fashion
References: openingceremony & hypebae
Over-branded shoes have been dominating the fashion world this season, and now Opening Ceremony has released its own iteration of branded Berkeley Leather Slides.
This move follows the release of a sparkly Birkenstock collaboration, which offered consumers durable and practical sandals with a high fashion twist. Now, Opening Ceremony is presenting consumers with even more summer-ready options. The new silhouette arrives in four colorways including blue, yellow, red and black. Each of the shoe's straps features the brand's bold type font, offering an instantly recognizable summer shoe that's perfect for lovers of luxury.
Ideal for lounging around the pool or for pairing with a casual summer outfit, these shoes are sure to offer the consumer an ideal balance of comfort and style.
This move follows the release of a sparkly Birkenstock collaboration, which offered consumers durable and practical sandals with a high fashion twist. Now, Opening Ceremony is presenting consumers with even more summer-ready options. The new silhouette arrives in four colorways including blue, yellow, red and black. Each of the shoe's straps features the brand's bold type font, offering an instantly recognizable summer shoe that's perfect for lovers of luxury.
Ideal for lounging around the pool or for pairing with a casual summer outfit, these shoes are sure to offer the consumer an ideal balance of comfort and style.
Trend Themes
1. Over-branded Fashion - Designers are releasing over-branded items, such as Opening Ceremony's Berkeley Leather Slides.
2. Fashion Collaboration - Collaborations between high fashion and practical footwear brands, as seen in the Opening Ceremony x Birkenstock collaboration, are becoming more popular.
3. Casual Luxury - Consumers are seeking the perfect balance between comfort and style, as demonstrated by the popularity of Opening Ceremony's Berkeley Leather Slides.
Industry Implications
1. Footwear - There is room for disruptive innovation in the footwear industry by introducing unique collaborations and designs that offer practicality and luxury.
2. Fashion - Fashion brands can innovate by exploring ways to incorporate bold branding on everyday items to make them stand out and appeal to the luxury market.
3. Retail - Retail companies can innovate by curating collections that offer a balance of comfort and luxury, catering to consumers who want stylish casual wear for lounging or outdoor activities.
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