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The Benetton Fall/Winter 2011 Campaign is Fun and Cheerful

While the fashion industry is usually known for being incredibly intense and tough, the Benetton Fall/Winter 2011 campaign demonstrates a more lighthearted side.

Featuring a wide array of models wearing bright, bold colors and huge smiles, the campaign is sure to put a smile on your face as well. It would be hard not to love a campaign called ‘United Colors of Benetton,’ after all.

The official color of 2012, orange, is particularly prominent in the ad campaign, which may inspire people to experiment with how to style the tricky shade. The Benetton Fall/Winter 2011 ad campaign was shot by photographer Josh Olins and styled by Clare Richardson.

If you’re looking to spice up your wardrobe this year with a hit of color, then this campaign is for you.