A year later and the Ben Sherman Fall 2014 ad campaign shows that the British brand is still adhering to the tune of nostalgia. But in place of the page boy hats, workman jackets and bubbles that gave the previous fall-winter advertisements a retro look, this campaign is focusing on the Sixties.
Shot on location in London, England, by photographer Sam Bisso, the Ben Sherman Fall 2014 ad campaign stars model Millie Loggie, who is joined by male models Jed Texas and Cesar Caiser. The trio were outfitted by stylist Tilly Hardy, who focused on mod staples including bold stripes, shift dresses and checkered patterns for Loggie as well as patterned shirts, blazers and dapper accessories for the boys.
Why This Trend Is Growing
- Retro Fashion
- Opportunity to capitalize on nostalgia by incorporating retro styles into new fashion campaigns.
- Mod Style
- Opportunity to embrace the mod fashion of the 1960s for a fresh take on classic looks.
- Gender-neutral Fashion
- Opportunity to design and market clothing that transcends traditional male and female fashion norms.
Industries Being Reshaped
- Fashion
- The fashion industry can continue to make a statement with the retro fashion and mod-inspired clothing.
- Advertising
- The advertising industry can use retro and mod elements in campaigns as a unique way to attract consumers.
- Retail
- The retail industry can explore new markets by offering gender-neutral clothing options that align with current societal values.
