Hamburg-based photographer Ben Bernschneider made his C-Heads debut with an exclusive editorial starring Sophie and Csilla from Mega Model Agency and Modelwerk, respectively.
Though he doesn't describe himself as a car enthusiast, Bernschneider explains that he "fell in love" with the orange Ferrari GTC 4 that's pictured in the editorial. The vintage automobile (it's from 1972) looked perfect alongside the clothes from American Apparel Berlin. Instead of shooting in sunlight, Bernschneider opted for a dark hangar. He explains, "We imagined having two beautiful girls stuck in this car, in the middle of the night -- under the moon over Saint Tropez." The dark surroundings contrasted nicely against the car and the girl's clothing.
The editorial was styled by Roma Matthai-Bartoschynski, with hair and makeup done by Josephin Martens.
What Makes This Trend Stand Out
- Vintage Car Fashion Editorials
- Opportunities for fashion and automotive brands to collaborate in creating unique visual content with a nostalgic feel.
- Dark and Moody Photography
- Potential for photographers to experiment with unconventional lighting and settings to create captivating editorial visuals.
- Model Agency Collaborations
- Increased opportunities for models to work on diverse projects and photographers to expand their portfolio through collaboration with agencies.
Sectors Adopting This
- Fashion
- Fashion brands can explore partnerships with retro automobile brands for marketing campaigns and product line extensions.
- Automotive
- Car manufacturers can leverage vintage car styling to appeal to nostalgia-driven consumers and collaborate with fashion brands to target younger audiences.
- Photography
- Photographers can experiment with unconventional settings and lighting, collaborate with model agencies to expand their portfolio and enter the fashion editorial market.
