This line of New Balance footwear is inspired by Britain's pub culture. The line consists of three unique sneakers that each embody a different variety of beer.
The New Balance footwear collection is appropriately titled 'Real Ale.' Each sneaker is made of a pigskin upper that is dyed a particular color to represent an iconic British beer. The first sneaker in the collection is colored mustard yellow to represent the Chicken Foot IPA . There is also a burgundy sneaker to represent the Cumbrian Red Ale. The final sneaker is colored black to represent the Ye Old Flimby Prime Ale.
In addition to the colors, each shoe is adorned with a large tag stitched into the tongue that reads "Real Ale Pale." Below the text is Britain's Union flag, which solidifies the collection's inspiration.
What Makes This Trend Stand Out
- Pub-inspired Sneakers
- New Balance's 'Real Ale' collection taps into Britain's pub culture with sneakers that represent different varieties of beer.
- Color-representative Footwear
- The pigskin upper of each sneaker in the collection is dyed a specific color to symbolize an iconic British beer.
- Union Flag Embellishment
- The addition of Britain's Union flag on each shoe reinforces the collection's inspiration from pub culture.
Sectors Adopting This
- Footwear
- The 'Real Ale' collection presents a unique marketing opportunity for footwear brands to tap into the beer-loving consumer market.
- Craft Beer
- Collaborating with sneaker brands like New Balance can offer craft beer breweries a new avenue for brand promotion and customer engagement.
- Fashion and Accessories
- Fashion retailers can explore collaborations with beer brands or breweries to create pub-inspired clothing and accessory collections.
