New Balance is on a beer-inspired sneaker kick. After releasing its Real Ale color pack celebrating British beer production, the maker of classic casual shoes has created a new beer-inspired capsule collection based on the beauty of American beer labels.
The beer-inspired shoes come in two models and colorways. The New Balance 997, with its distinctive thick wedge sole, is given a Budweiser makeover. The colorway includes red suede siding and a royal blue mesh upper, with white laces, soles and detailing. The beer-inspired 996 takes its color scheme from Pabst Blue Ribbon -- which is itself no stranger to shoe collaborations, having previously lent its iconic can design to Vans to create the ultimate skater shoes. It has blue, blue-grey and denim elements with brown leather detailing.
Why This Trend Is Growing
- Beer-inspired Footwear
- The trend of creating footwear based on beer branding and packaging offers opportunities for collaborations between beer companies and fashion brands.
- Collaborative Marketing Strategies
- The trend of combining beer and footwear branding creates opportunities for collaborative marketing strategies, potentially leading to increased sales and brand awareness.
- Sneaker Collection Development
- The trend of developing sneaker collections based on popular brands opens the opportunity for companies to expand their product lines and tap into different markets.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can leverage the trend of creating beer-inspired footwear to develop new collaborations and reach new audiences through fashion.
- Beverage Industry
- The beer industry can capitalize on this trend by collaborating with fashion brands, providing new marketing opportunities and potential sales growth.
- Marketing Industry
- The trend of combining beer and footwear branding creates opportunities for marketing agencies to develop new collaborative strategies and increase brand awareness for both industries.
