New Balance is on a beer-inspired sneaker kick. After releasing its Real Ale color pack celebrating British beer production, the maker of classic casual shoes has created a new beer-inspired capsule collection based on the beauty of American beer labels.
The beer-inspired shoes come in two models and colorways. The New Balance 997, with its distinctive thick wedge sole, is given a Budweiser makeover. The colorway includes red suede siding and a royal blue mesh upper, with white laces, soles and detailing. The beer-inspired 996 takes its color scheme from Pabst Blue Ribbon -- which is itself no stranger to shoe collaborations, having previously lent its iconic can design to Vans to create the ultimate skater shoes. It has blue, blue-grey and denim elements with brown leather detailing.
Classic Beer-Inspired Kicks
More Stats +/-
Vibrantly Athletic Sneakers
Preppy Shoe Collaborations
Industrial Sneaker Designs
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.