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Haute Harajuku Portraiture

The Beauty And The Bling V Magazine Editorial Exudes Opulence

— May 4, 2013 — Fashion
The 'Beauty And The Bling' fashion story graces the #83 issue of V Magazine.
Yumi Lambert, Xiao Wen and Sung Hee Kim star in the opulent editorial that is lensed by photographer Richard Burbridge.

Inspired by Tokyo's 'Harajuku' urban area and fearless style aesthetic, this embellished beauty shoot highlights over-the-top makeup applications and wardrobe picks that mix clashing color combinations along with embellished jewelled accessories.

Whether sporting face embellishments, pop art inspired headwear or sculptural wig accessories, Yumi, Xiao and Sung Hee get into character and transform into fearless Harajuku girls. Gracing the publication's Summer 2013 edition, the 'Beauty And The Bling' editorial marries Robbie Spencer's vivid styling along with makeup artist Peter Philips' animated and over-the-top beauty looks.
Trend Themes
1. Embellished Beauty - The use of jewelled accessories and over-the-top makeup applications in the 'Beauty And The Bling' editorial poses disruptive innovation opportunities in the beauty industry, specifically in the creation of unique and ornate beauty products.
2. Harajuku Aesthetic - The fearless and clashing style aesthetic showcased in the 'Beauty And The Bling' editorial offers disruptive innovation opportunities in the fashion industry, particularly in the incorporation of pop art inspired headwear and sculptural wig accessories into fashion line offerings.
3. Opulent Fashion Photography - The extravagant and opulent style seen in the 'Beauty And The Bling' editorial opens up disruptive innovation opportunities in the photography industry, such as the exploration of computer-generated imagery (CGI) and augmented reality (AR) in fashion photography.
Industry Implications
1. Beauty - The 'Beauty And The Bling' editorial shows potential for disruptive innovation in the beauty industry, specifically in the creation of unique and ornate beauty products that incorporate jeweled and embellished elements.
2. Fashion - The incorporation of pop art inspired headwear and sculptural wig accessories in the 'Beauty And The Bling' editorial offers disruptive innovation opportunities in the fashion industry, particularly in the development of unique and eye-catching fashion lines.
3. Photography - The extreme opulence and extravagance showcased in the 'Beauty And The Bling' editorial creates the potential for disruptive innovation in photography, particularly in the exploration of computer-generated imagery (CGI) and augmented reality (AR) in fashion photography.
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