Disturbing LEGO Artworks

Beautiful LEGO 2: Dark by Mike Doyle Explores the Darker Side of the Toys

Beautiful LEGO 2: Dark is the title of the latest book by LEGO artist and author Mike Doyle. The highly anticipated sequel to previous publication, Beautiful LEGO, it will be chock full of gorgeous pictures, some essays and an overall minimal aesthetic that is often associated with art books. And that is exactly what it is filled with: works of art.

Taking on a darker turn, however, Beautiful LEGO 2: Dark boasts 325 pages of LEGO creations organized into chapters such as Creepy Crawlers, Evil Attunement, Dark Towers, Indulgences, Pits of Fire, and Riot Girls. With a more specific curated theme, the ideology behind Beautiful LEGO 2: Dark is much easier to determine. Yet at the end of the day, people will simply appreciate the sculptures for what they are.

LEGO Artworks
There is an opportunity for artists to explore the darker side of LEGO and create unique works of art.
Curated Lego Sculptures
Creating LEGO sculptures that fit a specific theme presents an opportunity for artists to showcase their creativity.
Minimalistic Art Books
There is potential for more art books to adopt a minimalistic style to showcase art.

Industries Being Reshaped

Art and Design
There presents an opportunity for artists to use LEGOs as a medium to create art.
Publishing
There is potential for publishers to create more art books with a minimalistic design.
Entertainment
LEGO art could be incorporated in TV shows and movies to appeal to a wide audience.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 42%
Freshness 8%