BEAMS BOY works in collaboration with Clarks Originals to design a new and colorful iteration of none other than the iconic Wallabee Boots. The signature shoe was introduces under the women's line up for the first time ever back in 1967. It is crafted from a soft cowhide material and sits on top of a black rubber outsole unit.
This allows navy blue to lead the way all across the upper and the shoelaces are offered in the colors of royal blue, tonal blue, and green as well. The usual hang tags are not present this time around and co-branding details are found at the insoles with the notable GORE-TEX make up to ensure that it is durable.
Image Credit: BEAMS, Clarks
Key Themes Behind This Trend
- Colorful Footwear
- Opportunity for shoe companies to collaborate and produce unique, vibrant footwear designs.
- Modernizing Iconic Designs
- Potential for businesses to update classic designs by adding modern colors and technologies.
- GORE-TEX Collaboration
- Possible trend for brands to work with GORE-TEX to create durable and weather-resistant products.
Where This Applies
- Footwear
- Shoe companies can leverage this collaboration trend to update classic designs with new colorways and special details.
- Fashion
- Fashion brands can embrace the colorful footwear trend by experimenting with bright, eye-catching hues and unique color combinations.
- Outdoor Gear
- Outdoor gear companies can seize the opportunity to work with GORE-TEX to make their products more durable, waterproof, and weather-resistant.
