Popular Japanese brand A Bathing Ape is well-known for its line of clothes and accessories. Now it's expanding its empire with a set of playing cards.
A Bathing Ape is collaborating with well-known card manufacturer Bicycle, which pretty much guarantees that the product will be of top quality. The playing cards are expected to be released in its 2011 spring lifestyle collection.
Implications - In the past, industries were used to sticking with what they're good at; but since then, many have branched out. Fashion brands putting their stamp on playing cards and car companies designing laptops are just a few of the examples of businesses looking to expand their empire. With consumers demanding variety, companies can try to go outside their comfort zone by creating different products that appeal to a whole new demographic.