Brutalist-Informed Fashion Editorials

Vivienne Westwood's FW19 Lookbook Honors the Barbican Estate

The latest lookbook by Vivienne Westwood and Andreas Kronthaler operates on two planes — for one, it gives individuals a glimpse of the designer's highly anticipated and impeccably stylized collection for the Fall/Winter 2019 season and secondly, it pays homage to London's Barbican Estate which hits its 50th anniversary this year.

The editorial is lavish, full of style cues that are chic, artistic, and expressive. The clothing definitely draws inspiration from the avant-garde punk scene and the glam-rock phenomenon. The ensembles are bold, with a sculptural quality, while the photographs betray certain symbols that hint at Greek mythology. Moreover, the backdrop of the Barbican Estate introduces an agreeable brutalist quality that effortlessly ties into the ethos of the entire collection.

Photo Credits: Juergen Teller

Avant-garde Punk Fashion
Opportunity for designers to incorporate bold, sculptural ensembles inspired by the avant-garde punk scene.
Glam-rock Fashion
Opportunity for designers to create expressive and artistic fashion with references to glam-rock phenomenon.
Brutalist-inspired Fashion
Opportunity for designers to embrace the agreeable brutalist quality in their collections, drawing inspiration from architectural elements.

Sectors Adopting This

Fashion
Fashion industry professionals can explore the disruptive innovation opportunities in avant-garde punk, glam-rock, and brutalist-inspired fashion.
Photography
Photographers can capture the lavish, expressive fashion looks inspired by avant-garde punk and glam-rock styles.
Architecture
Architects can find inspiration in the brutalist-informed fashion editorials to explore creative ways to integrate fashion elements into architectural designs.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 96%
Freshness 9%