When I saw these BAPE Shop Color Print Denim pants, I couldn’t help but flash back to the Juicy track suits of yore with the brand name emblazoned across the bum.
That style was never my thing, but those track suits did sell, sell, sell. The BAPE Shop Color Print Denim pants will be available on October 17 with their New York City and Los Angeles flagship stores receiving an exclusive colorway in both a distressed and raw finish.
Why This Trend Is Growing
- Branded Bottoms
- Opportunity for brands to incorporate distinctive logos or tags on the backside of pants, similar to Juicy Couture tracksuits.
- Nostalgic Fashion
- Trend of reviving past fashion styles, like the emblazoned brand names on the bum of pants, reminiscent of Juicy Couture.
- Exclusive Colorways
- Growing demand for limited-edition releases in different color variations, as evidenced by BAPE's exclusive colorway releases in their flagship stores.
Industries Being Reshaped
- Apparel and Fashion
- Companies in the fashion industry can explore adding unique branding elements to bottoms, tapping into the branded bottoms trend.
- Streetwear
- Streetwear brands can leverage the nostalgia of past fashion styles, creating disruptive designs that incorporate elements from popular tracksuits, attracting a dedicated consumer base.
- Retail
- Retailers can capitalize on the demand for exclusive releases by partnering with brands to offer limited-edition colorways, driving foot traffic and sales to their flagship stores.
