Unlock Consumer Insight Regarding Contemporary Banking Methods
Taylor Keefe — April 3, 2012 — Business
References: trendreports
The Bank Trend Report explores a variety of trends that appeal to consumers, from smartphone banking to pay-as-you-go shopping. During economic turmoil, consumers may be more frugal with their hard-earned money, but they still desire banking methods that are both practical and convenient.
Over the past year, we have tracked trends relating to banking, regardless of the current state of the global economy. While people may be struggling to make ends meet, they are still avid consumers and desire practical banking methods. Our report, filled with 560 examples of market research and 66 PRO Trends like Mobile Markdowns and FREEtail, highlights consumer banking trends that will be valuable to financial analysts, retailers, marketers and advertisers alike.
Over the past year, we have tracked trends relating to banking, regardless of the current state of the global economy. While people may be struggling to make ends meet, they are still avid consumers and desire practical banking methods. Our report, filled with 560 examples of market research and 66 PRO Trends like Mobile Markdowns and FREEtail, highlights consumer banking trends that will be valuable to financial analysts, retailers, marketers and advertisers alike.
Trend Themes
1. Smartphone Banking - Opportunity for banks to develop innovative mobile banking solutions that offer practicality and convenience to consumers.
2. Pay-as-you-go Shopping - Disruptive opportunity for banks to partner with retailers and offer seamless payment solutions for on-demand shopping experiences.
3. Mobile Markdowns - Opportunity for banks to leverage mobile technology to offer personalized discounts and incentives to consumers.
Industry Implications
1. Financial Analysis - Banking trends can provide valuable insights for financial analysts to understand consumer behavior and market opportunities.
2. Retail - Opportunity for retailers to collaborate with banks and create innovative payment solutions to enhance the shopping experience.
3. Marketing and Advertising - Insights from consumer banking trends can inform marketers and advertisers on effective strategies to reach and engage with target audiences.
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