Jennifer Aniston confesses to having hair envy when it comes to appreciating top model Gisele Bundchen's luscious locks and she goes ahead and chops them off for the Balenciaga Fall 2014 campaign. Granted, it is probably all an illusion. Yet the buzz cut is very convincing. As short as her skirt, her svelte legs can't take the attention away from the uncharacteristic 'do.
The Balenciaga Fall 2014 campaign was shot by photographer Steven Klein. Since the Brazilian beauty is the face of Emilio Pucci, Isabel Marant and Stuart Weitzman as well, it is only natural that this brand would want to shake things up a bit with a darker twist and a new hairstyle. Creative director Alexander Wang says, “This is how I see Gisele for Balenciaga; strong, powerful, mysterious and uncompromising.”
Why This Trend Is Growing
- Buzzed Cut Fashion
- Disruptive innovation opportunity: Explore the market potential for bold, buzz-cut hairstyles as a new trend in the fashion industry.
- Dark Twist Campaigns
- Disruptive innovation opportunity: Experiment with darker and edgier campaigns to captivate consumer attention and create new narratives within the fashion industry.
- Uncharacteristic Hairdos
- Disruptive innovation opportunity: Challenge conventional beauty standards by popularizing unconventional hairstyles in the fashion industry.
Industries Being Reshaped
- Fashion Industry
- Disruptive innovation opportunity: Embrace unconventional beauty standards and push the boundaries of traditional fashion norms.
- Haircare Industry
- Disruptive innovation opportunity: Develop innovative products and services catered to new and unconventional hairstyle trends.
- Photography Industry
- Disruptive innovation opportunity: Collaborate with fashion brands to create visually striking and boundary-pushing campaigns that grab consumer attention.
